Role: Digital Marketing Specialist
Location: Hyderabad – Work from Office
Full Time
Strategy Development:
- Collaborate with the marketing team to create and execute digital marketing strategies aligned with overall business goals.
- Identify target audiences and develop customer personas to tailor campaigns effectively.
- Research and analyze industry trends, competitor strategies, and customer behavior to inform marketing strategies.
Content Creation and Management
- Develop and manage high-quality and engaging digital content, including website copy, blog posts, social media posts, videos, infographics, and more.
- Ensure that all content is optimized for SEO to improve search engine rankings and visibility.
Search Engine Optimization (SEO)
- Conduct keyword research and optimization to improve website ranking on search engines.
- Optimize on-page elements such as meta tags, headers, and content to enhance organic traffic.
Social Media Management:
- Manage social media accounts and create engaging content to build and maintain an active online presence.
- Develop and execute social media advertising campaigns to increase brand exposure and drive conversions.
Email Marketing:
- Develop email marketing campaigns, including designing templates, creating compelling content, and segmenting email lists.
- Monitor email performance metrics and make improvements based on analytics.
- Manage display advertising campaigns, including banner ads and retargeting efforts.
- Utilize audience targeting and bidding strategies to maximize ad ROI.
Digital Marketing Trends:
- Stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing.
- Continuously adapt strategies to leverage new opportunities and tools.
Collaboration and Communication:
- Coordinate with cross-functional teams, such as design, content, and development, to ensure cohesive digital campaigns.
- Communicate campaign progress, results, and recommendations to stakeholders.